Hongyi International Plaza screen

Out-of-home Screen in China

LocationNanjing E. Road, Shanghai
Screen size
Screening time6.00 — 23.00
Daily Reach200,000

Opposite New World Dawan Dept. Store sits Hongyi International Plaza which has a combination of shops and premium business offices across its thirty-one-floor building.
The screen (170m2) is facing the entrance of Nanjing Road Pedestrian Street on both side of Henan Middle Road. There is a four-car-lane T-junction with three very wide and busy pedestrian crossings leading to Nanjing Road Pedestrian Street.

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Situated in the heart of vibrant and densely-packed business districts, mega screens and physical activations are major attractions. Colossal in scale, screens & projections draw attention and act as platforms for interactive experiences on social media.