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Renfeng Building Screen

Digital Screen in China

LocationTianhe District, Guangzhou
Screen size24m(W) x 18m(H) = 384m2
Screening time9.00 — 22.30
Daily Reach2,365,000

Tianhe District is one of the eleven districts of Guangzhou. It is the top economic area in Guangzhou and contributes 70 percent of its economic aggregate. Last year, the district's GDP reached 343.3 billion yuan. The financial services industry is dominant in Tianhe district. According to the district government work report, Tianhe will continue to improve the modern financial service system and optimize financial development environment. By the end of 2020, the added value of the Tianhe financial sector hopes to reach 24 percent of GDP.
The district will set up high-level, high-quality, and high-tech industrial cluster. The new generation information technology industries including mobile internet, cloud computing and big data will gather in Tianhe's smart city area. The district also has built a "Internet Plus" town. Currently, more than 400 internet companies are operating in this area, generating 50 billion yuan annual revenue in 2015.
Symbolic landmarks of Guangzhou located in Tianhe District are: Citic Plaza, Guangzhou International Finance Center, Guangzhou Opera House, and the Guangdong Museum. The 6th and 9th of The National Games of the People's Republic of China, and the 2010 Asian Games were also held in Tianhe District, Guangzhou.

Situated in the heart of vibrant and densely-packed business districts, mega screens and physical activations are major attractions. Colossal in scale, screens & projections draw attention and act as platforms for interactive experiences on social media.